Who we are: organising your content

Typically a single post will be enough to explain who you are as an organisation. If you do have more information to convey, however, you can create a listing page to display several posts, each with their own content.

Content tips

Visitors to this post are likely to be new to your organisation, so create a clear, succinct explanation of who you are. This could be based on ‘why you do what you do’, as well as a brief explanation of your status and how your organisation came to exist.

Avoid jargon (the terms you use internally that others might not understand) and explain any where your name comes from, if it’s not obvious!

Include supporters and beneficiaries in the ‘we’ to make sure your focus is external, not internal – and therefore much more relevant to website visitors. Once you’ve provided the basic details of who you are, provide clear links to different areas on your site to make the user journey simple.

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